Cocoa Oat Bites
360 units sold; 48 remain. That is about 4 days of stock at April's average pace.
Review lead time and the next receipt before increasing distribution.
Our approach
Turning Sales and Stock Challenges into Sustainable Growth
We believe successful distribution starts with the right product-market fit, followed by the right channel, the right customers, the right placement, and consistent follow-through.
The challenge
A product can sell well and still create problems if stock is not managed properly. At the same time, having enough stock does not guarantee sales.
The real challenge is balancing sales and stock together:
- Fast-moving products may run out of stock and lose sales opportunities
- Slow-moving products may build up excess inventory
- Some SKUs may be placed in the wrong outlets or channels
- Initial sales may not translate into repeat orders
- Suppliers may not have enough visibility to know what should be reordered, reduced, promoted or reviewed
What we do
Our team looks at both sides of the business — how the product is selling and how the stock is moving.
- Product-Market Fit
- Distribution
- Sales
- Repeat Orders
- Stock Review
- Replenishment
- Growth
We review sales and stock at SKU level to identify:
- Products that need wider distribution
- Fast-moving items that require replenishment
- Products at risk of going out of stock
- Slow-moving or overstocked items
- Products that may need promotional or clearance support
- Items that should be paused or reviewed
Fictional example
A closer look at a supplier report
Sample Supplier A · April 2025. All suppliers, customers, products and figures in this example are fictional.
8Sample products
1,380Units sold in April
1,680Units in closing stock
| Sample product | Opening | Received | Sold | Closing |
|---|---|---|---|---|
| Cocoa Oat Bites 150g | 180 | 228 | 360 | 48 |
| Sea Salt Crackers 180g | 180 | 300 | 240 | 240 |
| Mango Fruit Drink 250ml | 300 | 252 | 480 | 72 |
| Roasted Grain Coffee 200g | 400 | 176 | 96 | 480 |
| Tomato Pasta Sauce 350g | 150 | 150 | 120 | 180 |
| Coconut Breakfast Cereal 250g | 360 | 120 | 60 | 420 |
| Lemon Tea Sachets 20s | 80 | 40 | 24 | 96 |
| Sesame Rice Crisps 80g | 144 | 0 | 0 | 144 |
| Total units | 1,794 | 1,266 | 1,380 | 1,680 |
What we would review next
Roasted Grain Coffee
96 units sold; 480 remain. That is about 150 days of stock at April's average pace.
Review outlet fit and stock age, then discuss reducing replenishment or targeted sales support.
Sesame Rice Crisps
No sales in the sample period; 144 units remain.
Review placement, pricing and demand before replenishing. A single period does not establish the cause.
Days of stock = closing units ÷ (April units sold ÷ 30). This simple illustration assumes the same sales pace; lead times, seasonality, shelf life and planned promotions also matter.
Download the sample reportsZIP with separate sales and stock Excel workbooks · Fictional data
Clearer decisions, together
This gives both Kimyap and our suppliers a clearer picture of what is actually happening in the market.
Instead of simply ordering more stock or pushing more sales, we can make better decisions on where to expand, what to replenish, what to reduce and what needs action.
We also understand that business does not always move in a straight line. There will be trials, slower periods, unexpected challenges and lessons along the way. What matters is how both parties respond, learn and improve together.
We believe every good business partnership should be working towards a better and more sustainable future — stronger sales, healthier stock, better decisions and long-term growth for both sides.
Our objective is simple: build sales while keeping stock healthy, and keep improving together.
← How we work